The Scandinavian Selection by Silvera

In autumn 2026, Silvera unveils a new concept in Lyon: La Sélection Scandinave. On rue Auguste-Comte, in the heart of the Presqu'île, our showroom has been entirely reimagined around Nordic design. Here, Scandinavian design is about more than a few iconic pieces. It reveals itself as a world of its own, a way of thinking about the home shaped by how we live, by everyday gestures and by the bond between objects and the people who use them. A close attention to materials, light and time, which explains its lasting influence on today's interiors.

"We wanted to give our clients a different way to discover Nordic design. No longer through a handful of iconic pieces, but as a coherent whole, where brands, designers, furniture, lighting and accessories echo one another to create genuine projects. With this new concept, we want to highlight what makes this design culture so distinctive, reveal the richness of each brand, and offer a fresh source of inspiration to everyone imagining their interior."

Ugo Silvera – Managing Director

Living room, dining room, bedroom, home office: along a carefully staged journey, furniture, lighting and accessories come together to create balanced, functional and timeless spaces. Discover the latest releases and great classics from the brands that bring this culture to life: GUBI, HAY, Fritz Hansen, Carl Hansen & Søn, Fredericia, Louis Poulsen, &Tradition, Muuto, Audo Copenhagen, Vipp and Ferm Living. From the legacy of Alvar Aalto, Arne Jacobsen, Hans J. Wegner and Finn Juhl to the creations of Cecilie Manz, GamFratesi, Anderssen & Voll and Space Copenhagen, the full vitality of the Nordic design scene is on display.

Our team is here to help you design a complete, coherent interior that reflects who you are. Because since 1990, Silvera has stood by the same belief: design should help you live well, not just live beautifully.